When someone asks ChatGPT 'who's the best electrician near me,' it gives one or two names. Not ten. Not a page of links. One answer. If your business isn't structured for AI to find and recommend, someone else gets that customer.
How AI assistants choose who to recommend
AI systems like ChatGPT, Perplexity, and Google Gemini pull from multiple signals to decide who to recommend:
1. Structured data on your website (Schema.org markup). 2. Your Google Business Profile (reviews, ratings, completeness). 3. Consistent NAP (name, address, phone) across directories. 4. Clear, direct content that answers specific questions. 5. Third-party mentions and reviews across the web.
Notice what's missing? Backlinks and keyword stuffing. AI cares about clarity, structure, and reputation — not traditional SEO tricks.
Step 1: Get your structured data right
Structured data is the single most important factor. AI systems can't 'read' your website the way humans do. They parse structured markup. Without it, you're invisible.
At minimum, you need LocalBusiness schema with your services, location, hours, and contact info. FAQ schema is a close second — AI loves pulling answers from FAQ markup.
Step 2: Dominate your Google Business Profile
AI systems heavily weight Google Business data. Make sure yours is complete: every field filled, photos uploaded, services listed with descriptions, and a steady stream of recent reviews. This is also SEO basic #1 — it works for both channels.
Dagny builds your website with the structured data and schema AI assistants need to recommend you. Automatically.
Step 3: Answer questions directly on your website
AI pulls answers from websites that answer questions clearly and concisely. Don't bury your services in flowery marketing copy. State what you do, where you do it, and why you're good at it — in plain language.
Add an FAQ section to every service page. Use the actual questions your customers ask. This is the content AI systems quote when making recommendations.
Step 4: Build a consistent web presence
AI cross-references your business across the web. If your name is 'Smith Plumbing' on Google but 'Smith's Plumbing Services' on Yelp, AI loses confidence. Keep your business name, address, and phone number identical everywhere.
Get listed in industry directories, maintain an active Google Business Profile, and make sure your website matches. Consistency builds the trust signals AI relies on.
The shortcut: let AI build your AI-ready website
All of this — structured data, SEO optimization, AEO markup, FAQ schemas, and AI-readable content — is what Dagny builds into every website automatically.
You don't need to understand Schema.org or hire an SEO consultant. Tell us your business name, and we handle the rest. SEO and AEO on autopilot, from day one.