# Dagny > Dagny is an AI web agency that builds, hosts, and maintains professional websites for small businesses. Tell us your business name, get a live website in 24 hours. No meetings, no design skills, no upfront cost. Website: https://bydagny.com --- ## About Dagny Dagny builds professional websites for small businesses, starting with tradespeople. The service is fully done-for-you: describe your business in 2 minutes, get a live website in 24 hours, and only pay if you love it. Changes are made via text message or chat, not editors or meetings. ### How it works 1. **Tell us your business name** - Takes 2 minutes. We look up your business in public registries and pre-fill your details. 2. **We build your website overnight** - A professional, mobile-responsive website with SEO and AEO built in. Delivered in 24 hours. 3. **Like it? Keep it.** - Preview your site, request changes, and only start paying when you decide to keep it. ### Key features - **Ready in 24 hours** - Not weeks or months. Your site goes live the next day. - **Edit by texting** - WhatsApp, SMS, or web chat. No editor to learn. - **SEO from day one** - On-page SEO, structured data, and schema markup included. - **Optimized for AI search (AEO)** - Structured for ChatGPT, Perplexity, Google AI Overviews, and other AI systems. - **Your own domain** - yourname.com with SSL certificate included. - **Mobile responsive** - Looks great on every device. - **No lock-in** - Month-to-month. Cancel anytime, no contracts. --- ## Pricing All plans include a free preview. You only pay when you decide to keep your website. ### Starter - $149/month We build it, host it, update it. - Professional website in 24 hours - Hosting, SSL, custom domain - Edit anytime via text or chat - Mobile responsive - Basic on-page SEO - Optimized for AI search (AEO) - Try before you pay ### Growth - $395/month (Most popular) We grow your business online. - Everything in Starter - Active SEO management - Google Business Profile setup - Monthly blog post - Review collection and responses - Monthly performance report - Same-day edits ### Scale - $999/month Your own digital marketing team. - Everything in Growth - Dedicated AI agent for your business - Weekly content and blog posts - Lead follow-up and qualification - A/B testing and conversion optimization - Google Ads management - Weekly performance digest - Dedicated account manager --- ## Frequently Asked Questions **Do I have to pay before seeing my website?** No. We build your website for free. You get a full preview, request changes, and only start paying when you decide to keep it. **How is this different from Wix or Squarespace?** Those tools save you money but cost you something more valuable: your time. You spend evenings learning their editor instead of running your business. With Dagny, you describe your business in 2 minutes and we do everything. **What if I already have a website?** We build you a better one. We pull content from your existing site so you don't repeat yourself. When your new site is ready, we help you switch over. **How do I request changes?** Message us. WhatsApp, SMS, or web chat. "Update my phone number." "Add a new service." We handle it, usually within a few hours. **What if I want to cancel?** Cancel anytime. No contracts, no fees. Your site stays live until the end of your billing period. **What's the difference between the plans?** Starter ($149/mo) gets you a professional website, hosted and maintained. Growth ($395/mo) adds active SEO, Google Business management, content, and review handling. Scale ($999/mo) gives you a dedicated AI agent that proactively grows your online presence, writes content, follows up on leads, and optimizes your site every week. --- ## Industries we serve --- ### Websites for Plumbers Your next job is searching for you right now. When a pipe bursts at 11pm, nobody flips through the Yellow Pages. They Google it. If you're not there, the guy down the road gets the call. #### Pain points - **You're under a sink, not behind a screen:** Your hands are full of copper fittings and PEX crimp rings. You don't have time to learn WordPress between emergency callouts. - **Word of mouth has a ceiling:** Referrals got you this far, but they won't fill your calendar in a new neighborhood. You need to show up when strangers search. - **Your 'website' is a Facebook page from 2019:** It loads slowly, has no phone number above the fold, and Google doesn't rank Facebook pages for 'plumber near me'. #### How Dagny helps - **Show up in local search results:** Optimized for the searches real customers make: 'emergency plumber,' 'boiler repair near me,' 'leaking pipe fix.' - **Your phone rings, not your inbox:** Click-to-call on every page. No contact forms that sit unanswered. When someone needs a plumber, they need one now. - **Before-and-after gallery that sells:** Show the burst pipe you fixed at 2am. Show the bathroom reno that took three days. Let your work speak. #### FAQ **I get all my work from referrals. Why do I need a website?** Referrals are great until you want to grow beyond your current radius. 97% of people search online for local services. A website turns strangers into customers. **Can I show my certifications and licenses?** Absolutely. We'll feature your Gas Safe registration, CIPHE membership, or any other credentials prominently. Trust badges matter when someone's letting you into their home. **What if I only serve certain areas?** We'll set up your site to target the specific towns and postcodes you serve. No wasted traffic from areas you can't reach. **Do I need to write anything?** No. Tell us your business name, we'll pull your details from public records, write your copy, and build the site. You just approve it. Every emergency call that goes to another plumber is revenue you'll never get back. The busiest plumbers aren't always the best — they're the ones people find first. --- ### Websites for Electricians Customers can't hire you if they can't find you. You're certified, insured, and experienced. But online, you're invisible. The electricians winning the best jobs aren't more skilled — they just show up first on Google. #### Pain points - **Certification doesn't equal visibility:** You spent years getting qualified. But your NICEIC registration means nothing if customers can't find you when their fuseboard trips. - **Competing against cowboys:** Unlicensed competitors with flashy websites are getting the calls you deserve. Your expertise should be front and center, not hidden. - **Evenings lost to admin instead of family:** After a full day of rewires and inspections, the last thing you want is to fight with a website builder. #### How Dagny helps - **Credentials front and center:** NICEIC, NAPIT, Part P certification — displayed prominently so customers know they're hiring someone legit before they even call. - **Emergency-ready design:** When the power goes out, your number is one tap away. Mobile-first layout built for urgent searches. - **Service pages that rank:** Individual pages for rewiring, consumer unit upgrades, EV charger installation, and inspections — each targeting the searches customers make. #### FAQ **Can you build pages for each service I offer?** Yes. EV charger installation, fuseboard upgrades, rewires, EICR inspections — each gets its own page optimized for that specific search. **I work across commercial and residential. Can the site handle both?** Definitely. We'll structure separate sections for homeowners and businesses, with different messaging for each audience. **Will my qualifications show up on Google?** We add structured data markup so your certifications can appear directly in search results, not just on your site. **How fast can I get started?** Two minutes to tell us your business name. We handle everything else. Your site is live within 24 hours. Every homeowner searching 'electrician near me' right now is choosing someone. Make sure they can choose you. --- ### Websites for Carpenters Your craftsmanship deserves more than a word-of-mouth business. A bespoke kitchen speaks for itself — but only if people can see it. Your portfolio is your best sales tool, and it's trapped on your phone's camera roll. #### Pain points - **Instagram isn't a business presence:** Great for showing off a dovetail joint, terrible for someone searching 'bespoke carpenter near me.' Social media followers don't equal paying clients. - **Your best work is invisible:** That staircase you spent three weeks on? The fitted wardrobes with hand-cut joints? Nobody outside your village knows about them. - **Quotes come through mates, not margins:** You're undercharging because your network is small. A wider audience lets you price your skill properly. #### How Dagny helps - **Portfolio that does the selling:** High-resolution gallery showcasing your best work. Before-and-after shots, close-ups of joinery, finished rooms — let the wood do the talking. - **Rank for premium searches:** Optimized for 'bespoke furniture maker,' 'fitted wardrobes,' 'custom kitchen carpenter' — the searches from people willing to pay for quality. - **A site as well-crafted as your work:** Clean, minimal design that lets your projects breathe. No clutter, no stock photos. Just your work, beautifully presented. #### FAQ **Can I update the gallery myself?** Just text us new photos and we'll add them. No logging in, no resizing images, no CMS to learn. **I do both structural and decorative work. How does that look?** We'll create separate portfolio sections — one for structural carpentry and one for bespoke furniture — so the right customers see the right work. **Will it help me get higher-paying jobs?** A professional online presence attracts clients who value craftsmanship and are willing to pay for it. You stop competing on price and start competing on quality. **I don't have professional photos of my work.** Good phone photos work fine. We'll optimize them for the web. You can always upgrade photos later as you complete new projects. You didn't learn your trade overnight. But your website can be live by tomorrow morning. --- ### Websites for Roofers When it rains, they search. Will they find you? Roofing is seasonal, weather-driven, and urgency-based. The roofers who win aren't the ones waiting for the phone to ring — they're the ones ranking when the storm hits. #### Pain points - **Feast or famine with no middle ground:** One bad storm and everyone needs you. But between storms, the phone goes quiet. A website generates steady leads year-round. - **Trust is everything at the doorstep:** Homeowners are terrified of rogue roofers. If they can't Google you and find a legitimate site, they'll pick someone they can. - **Your van signage only works in one place:** Van wraps are great for the street you're parked on. A website works across every postcode you serve, 24/7. #### How Dagny helps - **Storm-ready lead capture:** When severe weather hits, your site is ready to convert the surge in searches. Emergency contact prominently displayed. - **Trust signals that close deals:** Insurance details, manufacturer warranties, customer reviews, and project photos — everything a nervous homeowner needs to say yes. - **Service area targeting:** Rank in the specific towns and regions you cover. No leads from 50 miles away that you can't service. #### FAQ **Can I show different types of roofing work?** Absolutely. Flat roofs, pitched roofs, slate, tile, lead work, guttering — each can have its own section targeting those specific searches. **What about showing my insurance and warranties?** We'll feature your public liability insurance, manufacturer-backed guarantees, and any trade body memberships prominently. **I mostly do new builds and extensions. Is this for me?** Yes. We'll position your site toward contractors and developers, not just homeowners. Different messaging for B2B clients. **Do you handle photos of completed roofs?** Send us what you have. Drone shots work brilliantly for roofing — if you have them, we'll make them the centerpiece. The next storm is coming. When it does, will customers find your number or your competitor's? --- ### Websites for HVAC Technicians Boiler down, heating off, they're searching right now. HVAC is the ultimate urgency business. When the heating dies in January, nobody compares five quotes — they call the first company they find. #### Pain points - **Seasonal demand you can't control:** Summer is air conditioning. Winter is boilers. The search volume swings wildly, and you need to capture it when it peaks. - **Checkatrade fees eating your margins:** You're paying per lead on platforms that also sell leads to your competitors. Own your leads instead of renting them. - **No way to show your Gas Safe credentials online:** Customers can't verify your registration from a Facebook page. A proper site with your registration number builds instant trust. #### How Dagny helps - **Emergency-first design:** Giant phone button, 'No heat? Call now' messaging, and a layout that loads fast even on slow mobile connections in the cold. - **Seasonal service pages:** Boiler servicing, AC installation, heat pump fitting — each with its own optimized page to capture searches year-round. - **Reviews that convert:** Integrate your best Google and Checkatrade reviews directly. Social proof from real customers who were cold and you made them warm. #### FAQ **Can I rank for both heating and cooling searches?** Yes. We create separate, optimized pages for heating services, AC installation, and ventilation — each targeting distinct seasonal search volumes. **I'm on Checkatrade and MyBuilder already. Why add a website?** Those platforms take a cut and sell leads to multiple companies. Your own site means leads come directly to you, for free, forever. **Can you include my Gas Safe registration number?** Front and center, with a link to the Gas Safe Register for verification. It's one of the first things customers look for. **What about maintenance plan sign-ups?** We can include a service plan section with pricing, encouraging annual boiler servicing sign-ups that give you predictable recurring revenue. Right now, someone in your area is typing 'boiler repair near me' into their phone with numb fingers. Are you the answer they find? --- ### Websites for Hair Salons Your chair is empty right now. It doesn't have to be. Walk-ins are unpredictable. Referrals plateau. The salons filling every slot have one thing in common: customers can find them and book them online. #### Pain points - **Instagram likes don't fill chairs:** You've got 2,000 followers and gorgeous transformation reels. But when someone new moves to the area, they Google 'hair salon near me' — not your Instagram handle. - **Booking is a friction nightmare:** Phone calls during a color treatment. DMs you miss. Texts you forget. Every dropped inquiry is an empty chair. - **Your vibe doesn't translate to a DIY website:** The aesthetic you've spent years curating in your salon? Wix templates can't capture it. Your space is beautiful — your online presence should be too. #### How Dagny helps - **Gallery that captures your aesthetic:** Not a grid of square thumbnails. A curated showcase of your best color work, cuts, and styling — presented the way your salon feels. - **Found by new locals immediately:** Optimized for 'hair salon near me,' 'balayage [your area],' 'bridal hair [your town]' — the searches new customers actually make. - **Services and pricing upfront:** Customers want to know what a cut and color costs before they call. Transparent pricing builds trust and pre-qualifies bookings. #### FAQ **Can I show my pricing on the website?** Absolutely — and you should. Salons that display pricing attract more serious inquiries and fewer no-shows. We'll design a clean price list that matches your brand. **I specialize in curly hair / color correction / extensions. Can you highlight that?** Yes. Specialist services get their own dedicated sections. This is exactly what helps you rank for niche searches that generic salons miss. **Can customers see my availability?** We'll integrate with your booking system or add a 'Book Now' button that goes directly to your preferred booking method. **What photos work best?** Before-and-after transformations, styled final looks, and a few atmospheric shots of your salon space. Phone photos are fine — we'll make them look great. There are people in your town right now looking for a new stylist. The only question is whether they'll find you or the salon two streets over. --- ### Websites for Barbers The best barbers are booked solid. Here's their secret. It's not just the fade. The barbers with month-long waiting lists are the ones who show up when someone searches 'barber near me.' That's it. #### Pain points - **You're relying on foot traffic alone:** Great location helps, but it caps your reach to people who physically walk past. A website extends your shopfront to every phone in the area. - **Social media algorithms change, your business shouldn't:** Instagram reach dropped 50% last year. You don't own your followers — the platform does. A website is yours forever. - **No way to show your personality online:** Your shop has character. The music, the banter, the vibe. A cookie-cutter Wix template looks like every other barbershop. #### How Dagny helps - **Walk-in status and booking:** Let customers check if you're busy before they drive over. Reduce walk-away frustration and fill quiet periods. - **Your work in sharp detail:** Showcase fades, beard trims, and hot towel shaves in a gallery that loads fast and looks clean. Your portfolio, your rules. - **Local search dominance:** Rank for 'barber near me,' 'skin fade [your area],' 'walk-in barber' — the exact phrases people type when they need a cut. #### FAQ **I don't take appointments — is a website still useful?** Even more so. Show your hours, location, and walk-in availability. Help people find you and know when to come. **Can I show my price list?** Of course. Clean, clear pricing removes hesitation. People want to know what a cut costs before they walk in. **I have multiple barbers. Can each have a profile?** Yes. Individual barber profiles with photos and specialties help customers pick their preferred stylist. **Do I really need a website? I have Google Maps.** Google Maps shows you exist. A website shows why you're worth the trip. Plus, having a site boosts your Google Maps ranking. Your next regular is searching for a barber right now. Not next week — right now. --- ### Websites for Beauty Salons Your treatments are transformative. Your online presence should be too. Facials, lash extensions, waxing, nails — your clients look amazing when they leave. But how do they find you in the first place? #### Pain points - **Marketplace apps take 20% and own the relationship:** Treatwell, Fresha, and the rest connect you to clients — then charge you for every booking. You're building their brand, not yours. - **Your reviews are scattered everywhere:** Five stars on Google, great comments on Facebook, testimonials on Instagram. None of it helps if your website doesn't exist. - **DIY sites look cheap for a premium service:** You charge premium prices for premium treatments. A template website sends the opposite signal. #### How Dagny helps - **Premium design for a premium service:** A website that reflects the quality of your treatments. Elegant, clean, and inviting — like walking into your salon. - **Treatment menu that converts:** Every service with description, duration, and pricing. Customers can choose and book without a phone call. - **Own your client relationships:** No marketplace middleman. Direct bookings, direct contact, direct relationship. Your clients, your data. #### FAQ **Can I integrate my existing booking system?** Yes. We'll add a prominent 'Book Now' button linking to whatever system you use — Fresha, Timely, or your own. **I offer packages and gift vouchers. Can those be on the site?** Absolutely. Packages, gift cards, and seasonal promotions can all have dedicated sections that update easily. **What about before-and-after photos?** They're your most powerful sales tool. We'll create a before-and-after gallery that shows transformations across your key treatments. **Can the site match my salon's branding?** We design around your existing brand — colors, fonts, and aesthetic. It'll feel like a natural extension of your physical space. Every day without a proper website is a day where potential clients book someone else because they found them first. --- ### Websites for Tattoo Studios Your art is permanent. Your online presence shouldn't be an afterthought. People research tattoo artists obsessively before committing. If your portfolio isn't online, you're not even in the running. #### Pain points - **Instagram is your entire portfolio — and you don't own it:** One algorithm change, one account suspension, and your entire body of work disappears. You need a home base you control. - **Clients want to see healed work, not just fresh ink:** Fresh tattoos photograph well. But serious clients want to see healed results. A website lets you curate what matters. - **Booking through DMs is chaotic:** You're managing inquiries, deposits, consultations, and aftercare instructions through Instagram DMs. It's a mess. #### How Dagny helps - **Portfolio organized by style:** Black and grey, neo-traditional, realism, fine line — let clients browse by the style they want, not scroll through everything. - **Artist profiles that build connection:** Each artist gets their own page with portfolio, style specialties, and availability. Clients pick their artist before they walk in. - **Consultation requests that qualify leads:** Structured inquiry forms that capture reference images, placement, size, and budget. No more back-and-forth DM conversations. #### FAQ **Can each artist have their own portfolio page?** Yes. Each artist gets a dedicated page with their work organized by style, plus a bio and booking link. **What about flash and available designs?** We can create a flash gallery section that you update with available designs. Text us new photos and we'll add them. **I only do custom work by appointment. Does the site reflect that?** Absolutely. We'll set up a consultation request flow, not a booking button. The messaging will be clear: custom work, no walk-ins. **Can I include aftercare information?** Yes — a dedicated aftercare page. This also ranks well for searches and shows you care about the client experience beyond the chair. Someone is planning their next tattoo right now, scrolling through artist portfolios. If yours isn't there, you won't even be considered. --- ### Websites for Restaurants Your food is incredible. But empty tables don't taste anything. The best meal in town means nothing if nobody knows you exist. 90% of diners check a restaurant online before walking in. What do they find when they search yours? #### Pain points - **You're paying UberEats 30% to steal your customers:** Delivery platforms take a third of every order and own the customer relationship. They don't even share the email addresses. - **Your menu is a PDF that nobody can read on mobile:** Pinch-to-zoom on a phone screen. Blurry photos from 2020. Missing seasonal specials. Your menu should sell, not frustrate. - **Google shows your competitor's photos, not yours:** Without a website, Google pulls random customer photos. You lose control of how your food and space are presented. #### How Dagny helps - **A menu that makes mouths water:** Beautiful, mobile-friendly menu with descriptions that sell each dish. Seasonal specials easy to update — just text us. - **Direct reservations, no commission:** Your own booking flow. No per-cover fees, no platform dependency. Your customers, your relationship. - **Local SEO that fills seats:** Rank for 'Italian restaurant [your area],' 'best brunch near me,' 'dinner reservation tonight.' The searches that turn into covers. #### FAQ **Can I update my menu easily?** Text us the changes and it's done within hours. New seasonal menu? Send a photo of it and we'll update everything. **What about online ordering?** We can integrate with your preferred ordering system or add a simple click-to-call for takeaway orders — cutting out the delivery app middleman. **I have multiple locations. Can one site cover all?** Yes. Each location gets its own page with unique address, hours, and menu — while sharing your brand story. **Can I show reviews from Google and TripAdvisor?** We'll showcase your best reviews prominently. Social proof from real diners is the most powerful marketing you have. Someone in your neighborhood is deciding where to eat tonight. Right now. The restaurants they choose are the ones they can find. --- ### Websites for Cafés The coffee is perfect. Now let people discover it. Your regulars love you. But the tourist walking past, the remote worker looking for wifi, the new resident exploring — they all Google first. #### Pain points - **Google Maps shows you exist, but not why you're special:** A pin on a map tells people where you are. It doesn't tell them about your single-origin pour-over or your sourdough croissants. - **Your Instagram aesthetic doesn't convert to customers:** Beautiful latte art photos get likes, not foot traffic. People searching 'café near me' aren't scrolling Instagram. - **You can't compete with chains on marketing budget:** Starbucks spends millions. You can't outspend them. But you can outrank them locally with a site that shows what makes you different. #### How Dagny helps - **Atmosphere you can feel online:** Photos of your space, your coffee, your pastries — presented in a way that makes people want to visit, not just scroll. - **Hours, wifi, and what matters:** The practical info people actually search for: opening hours, wifi availability, laptop-friendly seating, parking nearby. - **Found by every type of customer:** Tourists, remote workers, brunch crowds, coffee nerds — different search terms, same destination: your café. #### FAQ **I also sell retail coffee beans. Can the site include that?** Yes. We'll add a retail section with your beans, brewing equipment, or merch — with clear calls to action. **Can I promote events and pop-ups?** Absolutely. An events section that's easy to update keeps your regulars engaged and brings in new faces. **I run a café inside another business. Does this still work?** Yes. We'll make your location clear and help you rank for searches specific to your area, regardless of the setup. **How do you handle seasonal menu changes?** Text us your new items. We update them the same day. Summer iced drinks, winter specials — always current. Somewhere nearby, someone is searching for exactly what you offer. A quiet spot, a great flat white, a pastry worth the walk. Let them find you. --- ### Websites for Bakeries You wake up at 4am to bake. Your website should work while you sleep. By the time you're pulling the first loaves out, customers are already searching for birthday cakes, wedding cakes, and fresh bread near them. Are they finding you? #### Pain points - **Custom cake inquiries are chaos:** DMs, phone calls during the morning rush, texts with blurry Pinterest screenshots. You need a structured way to handle orders. - **Seasonal demand you can't prepare for:** Christmas, Easter, wedding season — demand spikes and you're too busy baking to answer the phone, let alone market yourself. - **Your best creations disappear in a day:** A wedding cake masterpiece gets eaten at the reception. Without photos online, that work never brings you another customer. #### How Dagny helps - **Order inquiry forms that work for you:** Structured forms for custom cakes: date, size, flavors, budget. No more back-and-forth messages. Get the details upfront. - **Showcase that sells tomorrow's orders:** Gallery of your best bakes organized by category — celebration cakes, bread, pastries, seasonal specials. - **Rank for every baking search in your area:** 'Birthday cake [your town],' 'sourdough bread near me,' 'wedding cake baker' — each search is a potential order. #### FAQ **Can customers place orders through the site?** We'll set up inquiry forms for custom orders with all the details you need. For daily items, we can add a simple pre-order flow. **I sell wholesale to other businesses too. Can the site handle B2B?** Yes. A separate wholesale section with different messaging, minimum orders, and a trade inquiry form. **Can I show allergen information?** Absolutely. Allergen info builds trust and is increasingly required. We'll make it clear and easy to find. **My products change daily. Is the site hard to keep current?** Text us your daily specials and we'll update them. Or we can set up a 'Today's Bakes' section that's quick to refresh. Every custom cake order that goes to a supermarket is a customer who couldn't find a real baker. Don't let that be you. --- ### Websites for Accountants Your clients trust you with their finances. Can they find you first? Small business owners don't choose an accountant from an ad. They search, read, and decide. If your website doesn't inspire confidence, they move on in seconds. #### Pain points - **Referrals dry up when partners retire:** Your practice was built on relationships. But your referral network is aging out, and younger business owners start their search on Google, not at the golf club. - **Your expertise is invisible online:** You know tax law inside out. You save clients thousands every year. But your online presence says nothing about that. - **Competing against apps, not just other firms:** QuickBooks, Xero, and FreeAgent convince small businesses they don't need you. Your website needs to show why they absolutely do. #### How Dagny helps - **Authority that converts visitors:** Service pages that explain what you do in plain English. Not jargon — the actual problems you solve for real businesses. - **Rank for high-intent searches:** Optimized for 'small business accountant,' 'tax advisor [your area],' 'self-assessment help' — searches from people ready to hire. - **Professional without being corporate:** Approachable design that says 'we're experts you can talk to,' not 'we're a faceless firm with a 3-week response time.' #### FAQ **Can I list all my services with separate pages?** Yes — tax planning, bookkeeping, payroll, company formation, VAT returns. Each gets its own page targeting specific searches. **I specialize in certain industries. Can the site reflect that?** Absolutely. Specialist pages for contractors, landlords, or e-commerce businesses help you attract the clients you're best at serving. **What about compliance — do I need disclaimers?** We'll include appropriate professional disclaimers and your regulatory body membership details prominently. **Can potential clients book a consultation through the site?** Yes. A 'Free Consultation' call-to-action with a simple booking flow. Low friction, high conversion. Every business owner searching 'accountant near me' is actively looking to hand someone their money. Make sure they find you first. --- ### Websites for Law Firms People in trouble don't browse. They search and call. Whether it's a divorce, a dispute, or a speeding ticket — legal clients search with urgency. The firms that answer fastest win the case before it starts. #### Pain points - **Your reputation is offline, but decisions are made online:** You've been practicing for 20 years. But a newly qualified solicitor with a better website is getting the calls you should be getting. - **Legal directories charge per lead:** You're paying for leads that also go to three other firms. A website generates exclusive inquiries that come only to you. - **Compliance makes DIY websites risky:** SRA regulations on marketing, fee transparency requirements, GDPR for client inquiries — get it wrong and you have a professional conduct issue. #### How Dagny helps - **Practice area pages that rank:** Family law, conveyancing, employment, immigration — each with dedicated pages targeting the exact searches potential clients make. - **Trust from the first click:** Solicitor profiles, regulatory details, client testimonials, and clear fee information — everything a worried client needs to pick up the phone. - **Compliant by design:** We understand SRA marketing requirements. Your site will be professional, transparent, and fully compliant. #### FAQ **Can each solicitor have their own profile?** Yes. Individual profiles with specializations, qualifications, and a personal photo. Clients want to know who they're speaking to. **Do I need to display my fees?** For certain work types, the SRA requires price transparency. We'll help you present this clearly without undermining your value. **Can you handle multiple practice areas on one site?** Absolutely. Each practice area gets its own section with unique content, so you rank for family law AND conveyancing searches. **What about client confidentiality with testimonials?** We'll work with you on appropriately anonymized testimonials and case studies that demonstrate your results without compromising anyone. When someone needs a solicitor, they need one now. The firms that win are the ones that are findable, trustworthy, and easy to contact — in that order. --- ### Websites for Photographers Your portfolio is your pitch. Make sure people actually see it. You've shot weddings, portraits, and commercial work that would make anyone hire you instantly. Problem is, it's sitting on a hard drive instead of ranking on Google. #### Pain points - **Your Instagram reach keeps shrinking:** You're posting daily and getting half the engagement you did last year. The algorithm changed. Your livelihood shouldn't depend on someone else's platform. - **Portfolio sites are slow and clunky:** Squarespace galleries load slowly. SmugMug looks dated. You need something fast, beautiful, and optimized for how people actually browse. - **You're the best-kept secret in your city:** Your work is stunning. But when someone searches 'wedding photographer [your city],' you're nowhere. Someone half as talented gets the booking. #### How Dagny helps - **Lightning-fast portfolio:** Optimized images that load instantly. Full-screen galleries that look incredible on every device. Your work, presented without compromise. - **Rank for the searches that pay:** 'Wedding photographer [city],' 'corporate headshots near me,' 'family portrait photographer' — each with its own optimized page. - **Inquiry flow that converts:** Structured contact form with date, event type, and budget. You get qualified leads, not tire-kickers. #### FAQ **Can I organize galleries by genre?** Yes — weddings, portraits, commercial, events, and any other categories. Clients browse the work relevant to what they need. **Will the image quality hold up?** We use modern image formats and responsive loading. Your photos look sharp on retina screens but don't slow the site down. **I also sell prints. Can the site handle that?** We can add a prints section with your best-sellers and link to your preferred print fulfillment service. **What if I want to blog about recent shoots?** A blog section for recent work doubles as SEO content. Each shoot write-up targets searches for that type of photography in your area. Right now, someone is searching for a photographer for the most important day of their life. If they can't find your portfolio, they'll hire someone else's. --- ### Websites for Cleaning Companies Clean homes. Full calendar. It starts with being found. The cleaning business is won on trust and convenience. When someone searches 'cleaner near me,' they want to book quickly with someone they feel safe letting into their home. #### Pain points - **Gumtree listings look unprofessional:** Free classifieds attract price shoppers, not loyal clients. A real website signals you're a real business, not a side hustle. - **Insurance and DBS checks are invisible:** You've invested in insurance, background checks, and training. But without a website, clients can't verify any of it. - **You're competing on price instead of trust:** Without a professional presence, the only differentiator is cost. That's a race to the bottom you can't win. #### How Dagny helps - **Trust from the first impression:** Insurance details, background check badges, and testimonials displayed prominently. Everything a homeowner needs to feel safe. - **Service packages that sell:** Regular cleaning, deep cleans, end-of-tenancy, office cleaning — each clearly described with transparent pricing. - **Local area targeting:** Rank in the specific neighborhoods and postcodes you serve. No wasted inquiries from areas you can't reach. #### FAQ **Can I display my pricing?** Yes — and you should. Transparent pricing attracts serious clients who've already decided to pay. It saves you from quoting time-wasters. **I serve both residential and commercial. Can the site do both?** Separate sections for homes and offices, each with different messaging and service descriptions. **Can clients book recurring cleans?** We'll add options for one-off and recurring bookings, with clear descriptions of what each service includes. **What if I have a team, not just me?** We'll present your company professionally with team info, your processes, and your quality guarantees. Someone just moved into a new flat and needs it cleaned before their furniture arrives. They're searching right now. Are you there? --- ### Websites for Landscapers Your best advertisement is buried under someone else's hedge. That garden transformation you finished last week? Only the neighbors saw it. A website turns every project into marketing that works forever. #### Pain points - **Seasonal cash flow is brutal:** Busy in spring and summer, quiet in winter. A website generates year-round inquiries for design consultations, hard landscaping, and winter maintenance. - **Before-and-after is your superpower, but it's hidden:** Nothing sells landscaping like a visual transformation. But your best evidence is on your phone, not in front of potential clients. - **Big projects need trust, not just a quote:** A £15,000 garden redesign isn't an impulse buy. Clients need to see your portfolio, read testimonials, and feel confident before they commit. #### How Dagny helps - **Before-and-after portfolios:** Swipeable transformation galleries that show the full journey. From overgrown waste ground to garden paradise. - **Service pages for every season:** Garden design, patios, fencing, planting, maintenance — each page targeting the searches homeowners make. - **Consultation requests that qualify:** Forms that capture garden size, budget range, and project type. You know what you're walking into before you visit. #### FAQ **Can I show different types of work separately?** Yes. Hard landscaping, soft landscaping, garden design, maintenance — each gets its own gallery and description. **I also do commercial grounds maintenance. Can the site include that?** Absolutely. A separate commercial section with different messaging for property managers and businesses. **What about seasonal promotions?** Text us and we'll add seasonal offers — spring planting packages, autumn tidy-ups, winter gritting contracts. **My projects take weeks. Can I show the process?** Yes. Project case studies showing the journey from initial consultation to finished garden. Great for SEO and trust. Spring is coming. Homeowners are already planning their garden projects. The landscapers they hire will be the ones they found online this winter. --- ### Websites for Florists Your arrangements are art. Your customers should be able to find them. Supermarket flowers are convenient. You're not competing on convenience — you're competing on beauty, quality, and craft. Your website needs to show that difference. #### Pain points - **Interflora takes 40% and sends cheap flowers:** Relay services charge you a commission to deliver arrangements that don't represent your quality. Customers think they ordered from you, but they didn't. - **Seasonal peaks overwhelm you:** Valentine's Day, Mother's Day, weddings — demand spikes and you're too busy arranging to answer the phone or check DMs. - **Your Instagram following doesn't translate to orders:** Beautiful photos get hearts, not purchases. When someone needs funeral flowers or a wedding quote, they Google it. #### How Dagny helps - **Portfolio that showcases your artistry:** Galleries organized by occasion — weddings, funerals, events, everyday arrangements. Let your work show why you're worth the premium. - **Direct orders, no commission:** Order inquiry forms for every occasion. Same-day delivery info. No relay service taking a cut. - **Rank for local flower searches:** 'Florist near me,' 'wedding flowers [your town],' 'funeral flowers same day' — every search is a potential order. #### FAQ **Can customers order for delivery through the site?** We'll set up order inquiry forms with delivery details. For same-day orders, a prominent phone number ensures nothing is missed. **I specialize in weddings. Can the site focus on that?** Yes. A dedicated wedding section with portfolio, packages, and a consultation request form. This is often the highest-value search. **Can I show seasonal availability?** Absolutely. Seasonal collections and availability notes keep your site current and give customers a reason to come back. **What about sympathy and funeral flowers?** A tasteful, dedicated section for sympathy flowers. People searching for these need sensitivity and fast turnaround — your site will reflect both. Someone is planning a wedding, mourning a loss, or celebrating a birthday right now. They're searching for a florist. Not Interflora — a real one. --- ### Websites for Dental Practices New patients aren't calling their friends. They're Googling you. 72% of patients search online before choosing a dentist. Your clinical skills are flawless — but if your website looks like it was built in 2012, they'll book with the practice down the road. #### Pain points - **Your NHS listing doesn't differentiate you:** Every practice looks the same on the NHS finder. Patients choosing a private dentist want to see your practice, your team, and your reviews — not a generic directory entry. - **Anxious patients decide before they call:** Dental anxiety is real. If your website feels cold or clinical, nervous patients bounce. They need warmth and reassurance before they'll ever pick up the phone. - **Private treatments need selling, not just listing:** Invisalign, implants, whitening — high-value treatments need compelling pages that educate and convert, not a bullet list in 12px font. #### How Dagny helps - **Treatment pages that educate and convert:** Individual pages for implants, orthodontics, whitening, and cosmetic work — each answering the questions patients actually search for. - **A welcoming first impression:** Photos of your team, your waiting room, your equipment. Show nervous patients exactly what to expect before they arrive. - **New patient registrations online:** A smooth registration flow that captures what you need without overwhelming. Reduce phone admin and fill your books. #### FAQ **Can I show both NHS and private services?** Yes. Clear separation between NHS availability and private treatments, with different messaging for each. **What about before-and-after photos for cosmetic work?** They're essential for selling high-value treatments like veneers and whitening. We'll create compliant before-and-after galleries. **Can patients book appointments online?** We'll integrate with your practice management system or add a booking request form that fits your workflow. **Do I need to worry about advertising regulations?** We design with GDC and ASA guidelines in mind. No misleading claims, proper disclaimers, and compliant testimonial usage. Every new resident in your area is searching for a dentist. The practice they register with is the one with the best online presence, not necessarily the best clinical skills. --- ### Websites for Veterinary Practices Pet owners don't choose a vet logically. They choose emotionally. When someone's pet is sick, they need a vet they trust instantly. Your website is often the first impression — and for worried pet owners, first impressions are everything. #### Pain points - **Corporate chains are outranking you:** Vets4Pets and Medivet have marketing teams and SEO budgets. Independent practices need to compete on local search, not brand recognition. - **Emergency searches go to whoever ranks first:** When a dog eats chocolate at 10pm, the owner calls the first emergency vet they find. If that's not you, you've lost a client for life. - **Your clinical excellence doesn't show online:** You have advanced surgical capabilities, specialist knowledge, and a team that genuinely cares. None of that comes through on a basic directory listing. #### How Dagny helps - **Emergency information front and center:** Out-of-hours number, emergency procedures, and what to do in common urgent situations — immediately visible and easy to find. - **Team profiles that build trust:** Photos and bios of every vet and nurse. Pet owners want to know who's treating their family member. - **Service pages for every need:** Vaccinations, neutering, dental, surgery, end-of-life care — each with compassionate, informative content that ranks. #### FAQ **Can I include information about each vet's specialties?** Yes. Individual profiles with qualifications, special interests, and even photos with their own pets. It builds genuine connection. **What about pet health resources?** We can add a health advice section — common questions, seasonal warnings, and care guides. Great for SEO and client trust. **I offer specialist services like orthopaedics. Can those be highlighted?** Absolutely. Specialist services get premium positioning and dedicated pages to attract referrals from other practices. **Can clients register their pet online?** Yes. An online registration form that captures pet details, medical history, and owner information — reducing admin when they arrive. Somewhere nearby, a new puppy owner is choosing a vet practice for the next 15 years. Make sure they find yours. --- ### Websites for Gyms & Personal Trainers January motivation is searching for you right now. Every gym member started with a Google search. Every PT client started by checking your credentials online. Your website is your 24/7 sales pitch. #### Pain points - **ClassPass and gym aggregators take the margin:** You're filling classes through platforms that take 30-50% and train customers to bargain-hunt instead of committing to your gym. - **Your transformation results live in WhatsApp groups:** Client success stories are your most powerful marketing. But they're buried in private messages instead of convincing new clients on your site. - **PureGym and The Gym Group dominate search:** Budget chains rank for every gym search. As an independent, you need to compete on community, results, and specialization — not price. #### How Dagny helps - **Transformation stories that convert:** Before-and-after galleries with real client stories. Nothing sells a gym membership or PT package like visible proof. - **Class schedules and membership info:** Current timetable, membership options, and pricing — all the information someone needs to make a decision without calling. - **Rank for your niche:** 'CrossFit [your area],' 'personal trainer near me,' 'women-only gym' — targeted pages for the specific audience you serve. #### FAQ **Can I display my class timetable?** Yes. A clean, mobile-friendly timetable that's easy to update. Text us changes and we'll update it the same day. **I'm a solo PT, not a gym. Is this for me?** Absolutely. We'll focus on your qualifications, training philosophy, and client results. A personal brand site that positions you as the expert. **Can members sign up or pay online?** We'll link to your existing membership system or add a sign-up inquiry form that captures what you need. **What about client testimonials and results?** They're your most valuable content. We'll feature them prominently with before-and-after photos and real quotes. Someone in your area just decided to get in shape. They're searching for a gym or trainer right now. Will they find you or your competitor? --- ### Websites for Auto Repair Shops The check engine light just came on. Who do they call? Car trouble is stressful, urgent, and expensive. Drivers don't want to gamble on a mechanic they can't vet. Your website is the trust-builder between the breakdown and the booking. #### Pain points - **Halfords and franchise chains are stealing your customers:** They're not better mechanics. They just have better websites. Customers pick familiarity over quality when they can't verify your expertise online. - **MOT season is a goldmine you're not capturing:** Millions of MOT searches happen every month. If you're not ranking for 'MOT near me,' you're leaving money on the table. - **Trust is everything and you have no way to prove it:** You're honest. You don't upsell. You fix what needs fixing. But without reviews and credentials online, customers can't know that. #### How Dagny helps - **Service pages for every job:** MOT, servicing, brakes, clutch, diagnostics, tyres — each with its own page ranking for those specific searches. - **Trust signals that convert:** Your certifications, warranty information, and genuine customer reviews displayed prominently. Honesty is your competitive advantage. - **Online booking for routine work:** Let customers book MOTs and services online. Fill your diary without answering the phone during a timing belt change. #### FAQ **Can I list all the vehicle makes I work on?** Yes. Whether you specialize in German cars, classics, or do everything — we'll make it clear so the right customers find you. **What about showing my garage and equipment?** Photos of your workshop, lifts, and diagnostic equipment build trust. Customers want to see a professional setup. **Can customers book MOTs online?** Absolutely. An online MOT booking form with date selection. Fills your quiet slots and reduces phone interruptions. **I also do vehicle sales. Can the site include that?** Yes. A separate vehicles-for-sale section with photos, specs, and pricing — bringing in a completely new audience. The next MOT search in your area is happening in the next 60 seconds. Is your website ready to catch it? --- ## Comparisons --- ### Dagny vs Wix Stop spending evenings learning Wix. Wix gives you a blank canvas and leaves you to figure it out. Dagny gives you a finished website in 24 hours. **TL;DR:** Wix is a tool. Dagny is a service. You describe your business, we do everything. | Feature | Dagny | Wix | |---------|--------|-----| | Your time spent | 2 minutes | 40+ hours | | Design skills needed | No | Yes | | Website ready in | 24 hours | Weeks of evenings | | Ongoing edits | Text us | Do it yourself | | SEO setup | Yes | Extra plugin | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | | Hosting included | Yes | Yes | Every evening you spend dragging blocks around in Wix is an evening you could spend with your family or growing your business. --- ### Dagny vs Squarespace Squarespace is beautiful. But who has the time? Squarespace makes gorgeous websites if you have 40 hours and a design eye. Most small business owners have neither. **TL;DR:** Squarespace is a premium DIY tool. Dagny is a done-for-you service at a similar price. | Feature | Dagny | Squarespace | |---------|--------|-------------| | Your time spent | 2 minutes | 20-40 hours | | Design skills needed | No | Helpful | | Website ready in | 24 hours | 1-3 weeks | | Monthly cost | From $149 | From $16 | | Ongoing edits | Text us | Do it yourself | | SEO setup | Yes | Basic | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | 14-day trial | Squarespace costs less per month, but it costs you something more valuable: your time. Is saving $100/month worth 40 hours of your life? --- ### Dagny vs WordPress WordPress powers 40% of the web. It shouldn't power your headaches. WordPress is powerful. It's also plugin hell, security patches, hosting configs, and PHP errors at 2am. **TL;DR:** WordPress gives you total control and total responsibility. Dagny gives you a website and peace of mind. | Feature | Dagny | WordPress | |---------|--------|-----------| | Your time spent | 2 minutes | Ongoing forever | | Technical skills needed | No | Yes | | Website ready in | 24 hours | Days to weeks | | Security updates | We handle it | Your problem | | Plugin management | Not needed | 10-30 plugins | | Hosting setup | Yes | Separate purchase | | AEO (AI search optimized) | Yes | No | | Ongoing edits | Text us | Learn the editor | WordPress was built for bloggers in 2003. Your business deserves something built for 2025. --- ### Dagny vs Framer Framer is for designers. You're a business owner. Framer makes stunning websites if you know how to use it. But you're an electrician, not a designer. **TL;DR:** Framer is a design tool for creatives. Dagny is a service for people who want a website without becoming a designer. | Feature | Dagny | Framer | |---------|--------|--------| | Your time spent | 2 minutes | 20-60 hours | | Learning curve | None | Steep | | Website ready in | 24 hours | Weeks | | Design skills needed | No | Yes | | Ongoing edits | Text us | Open the editor | | SEO setup | Yes | Manual | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | Free tier (limited) | Framer is an incredible tool for the people who love using it. If you'd rather spend your time running your business, that's what we're here for. --- ### Dagny vs Webflow Webflow is powerful. Too powerful for most businesses. Webflow gives you the power of a developer without writing code. But you still need to think like a developer. **TL;DR:** Webflow is a professional tool for agencies and freelancers. Dagny is for business owners who want results, not tools. | Feature | Dagny | Webflow | |---------|--------|---------| | Your time spent | 2 minutes | 40-80 hours | | Learning curve | None | Very steep | | Website ready in | 24 hours | Weeks to months | | Monthly cost | From $149 | From $14 + hosting | | Ongoing edits | Text us | Open the editor | | CMS included | Yes | Extra cost | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | Webflow is built for people who build websites for a living. You build something else for a living. Let us handle the website part. --- ### Dagny vs Web agencies You don't need an agency. You need a website. Agencies charge thousands upfront, take months to deliver, and bill $100/hr for every change. There's a better way. **TL;DR:** Agencies are expensive and slow. Dagny delivers the same quality in 24 hours at a fraction of the cost. | Feature | Dagny | Web agencies | |---------|--------|--------------| | Your time spent | 2 minutes | Hours in meetings | | Website ready in | 24 hours | 4-12 weeks | | Upfront cost | $0 | $3,000-15,000 | | Monthly cost | From $149 | $200-500+ retainer | | Ongoing edits | Text us, same day | $100+/hr | | Meetings required | No | Multiple | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | | Cancel anytime | Yes | 12-month contracts | Agencies made sense when websites were complex projects. Today, you shouldn't need to sit through a discovery workshop to get a landing page. --- ### Dagny vs Lovable Lovable builds apps. You need a website. Lovable is great for building web apps with AI. But if you're a plumber in Bergen, you don't need a web app. You need a website that brings in customers. **TL;DR:** Lovable is for developers and founders building software. Dagny is for local businesses that want a professional web presence. | Feature | Dagny | Lovable | |---------|--------|---------| | Built for | Small businesses | Developers / startups | | Technical knowledge | None needed | Helpful | | Website ready in | 24 hours | You build it yourself | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Ongoing maintenance | We handle it | Your responsibility | | Hosting included | Yes | Separate | | Try before you pay | Yes | Free tier | Lovable is building the future of software development. We're building the future of small business websites. Different tools for different jobs. --- ### Dagny vs Bolt Bolt builds code. You need customers. Bolt generates full-stack apps from prompts. Impressive tech, but your roofing business needs SEO and a phone number, not a React app. **TL;DR:** Bolt is an AI coding tool. Dagny is a website service. You don't need to generate code, you need to generate leads. | Feature | Dagny | Bolt | |---------|--------|------| | Built for | Small businesses | Developers | | Technical knowledge | None needed | Required | | Website ready in | 24 hours (done for you) | Hours (you build it) | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Ongoing edits | Text us | Edit the code | | Hosting included | Yes | No | | Domain + SSL | Yes | Manual setup | Bolt is a remarkable tool for people who think in code. If you think in customers and invoices, we've got you covered. --- ### Dagny vs v0 by Vercel v0 generates UI. You need a business. v0 is a design-to-code tool that generates React components from prompts. It's built for developers, not for business owners. **TL;DR:** v0 is a developer productivity tool. Dagny is a complete website service for non-technical business owners. | Feature | Dagny | v0 by Vercel | |---------|--------|--------------| | Built for | Small businesses | Frontend developers | | Technical knowledge | None needed | React / coding required | | Result | Live website | Code snippets | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Hosting included | Yes | No | | Ongoing edits | Text us | Edit the code | | Try before you pay | Yes | Free tier | v0 is brilliant if you're a developer prototyping a UI. If you're a business owner who wants a website that works, just tell us your name. --- ## Blog --- ### What is AEO? Why your website needs to be optimized for AI search *2025-03-28 | AEO | 5 min read* Search is changing. AI assistants like ChatGPT, Perplexity, and Google AI Overviews are answering questions directly. If your website isn't optimized for them, you're invisible. You've heard of SEO. Now meet AEO: Answer Engine Optimization. It's the practice of structuring your website so AI systems can find, understand, and recommend your business. ### How AI search works differently Traditional search shows you ten blue links. AI search gives you one answer. When someone asks ChatGPT 'best plumber in Bergen,' it doesn't show a list of websites. It gives a recommendation. If your business isn't structured in a way that AI can parse, you won't be that recommendation. AI systems pull from structured data, clear headings, FAQ schemas, and authoritative content. They favor websites that answer questions directly and concisely. ### What AEO actually looks like AEO isn't a separate discipline from SEO. It's an evolution. Here's what it involves: 1. Structured data (Schema.org markup) so AI knows what your business does, where you are, and what services you offer. 2. Clear, direct answers to common questions. Not buried in paragraphs of filler. 3. FAQ sections with real questions your customers ask. 4. Local business markup with your address, hours, and service area. 5. Content that answers 'who, what, where, when, why' for your industry. ### Why this matters for small businesses Big companies will adapt. They have SEO teams. Small businesses risk being left behind because they don't even know the game has changed. The window is now. AI search is growing fast but the standards are still forming. Businesses that optimize early will have a lasting advantage. It's the same as getting your website indexed by Google in 2005. ### How Dagny handles AEO Every website we build includes structured data, schema markup, and content structured for AI readability. It's not an add-on. It's built in from day one, on every plan. --- ### How much does a website really cost for a small business in 2025? *2025-03-25 | Guides | 6 min read* The real cost of a website isn't just money. It's time, opportunity cost, and ongoing maintenance. Here's an honest breakdown. Ask five people what a website costs and you'll get five different answers. That's because the price depends entirely on how you build it. Let's break down every option honestly. ### Option 1: Do it yourself with Wix or Squarespace Monthly cost: $16-45. Upfront cost: $0. Time cost: 40-80 hours. These tools are cheap in dollars but expensive in time. You need to choose a template, customize it, write copy, find images, set up forms, configure SEO, and learn the editor. For a business owner billing $75/hr, 40 hours of DIY work costs $3,000 in lost revenue. Ongoing: Every change requires you to log in and figure out the editor again. Most DIY sites go stale within 6 months because the owner gets busy with actual work. ### Option 2: Hire a web agency Monthly cost: $200-500 retainer. Upfront cost: $3,000-15,000. Time cost: 10-20 hours in meetings. Agencies produce quality work, but the process is slow (4-12 weeks), expensive, and requires multiple meetings. You'll sit through discovery sessions, review wireframes, approve mockups, and go through revision rounds. Every change after launch costs $100+/hr. Best for: Businesses with complex needs and budgets to match. ### Option 3: A done-for-you service like Dagny Monthly cost: From $149. Upfront cost: $0. Time cost: 2 minutes. You tell us your business name. We look you up, build a professional website in 24 hours, and you only pay if you like it. Changes? Text us. No editor to learn, no meetings, no contracts. This model works because AI makes it possible to build quality websites fast. The savings get passed to you. ### The hidden cost nobody talks about The biggest cost of a website isn't the monthly fee. It's the opportunity cost of not having one, or having a bad one. A plumber without a website loses an estimated 4-7 leads per week to competitors who show up on Google. At $500 per job, that's $2,000-3,500/week in lost revenue. The $149/month for a professional website pays for itself with a single new customer. --- ### SEO for small businesses: the only 5 things that actually matter *2025-03-20 | SEO | 4 min read* Forget the 200+ ranking factors. For a local small business, these five things drive 90% of your search traffic. SEO guides are overwhelming. Most are written for marketing teams at large companies. If you're a plumber, electrician, or tradesperson, here's what actually moves the needle. ### 1. Google Business Profile This is the single most important thing you can do. Claim your Google Business Profile, fill out every field, add photos, and ask customers for reviews. This is what shows up in the map pack when someone searches 'plumber near me.' It's free and takes 30 minutes. ### 2. Your website needs to say what you do and where Google needs to know three things: what services you offer, where you offer them, and how to contact you. Your homepage should clearly state all three. Not hidden in footers or about pages. Front and center. Example: 'Professional plumbing services in Bergen and surrounding areas. Emergency callouts, bathroom renovations, and pipe repairs.' ### 3. Mobile speed Over 60% of local searches happen on phones. If your site takes more than 3 seconds to load on mobile, you're losing visitors and rankings. Use compressed images, minimal JavaScript, and a hosting provider with a CDN. ### 4. Get listed in directories Consistent listings across Google, Yelp, Yellow Pages, and industry directories signal legitimacy to search engines. Make sure your name, address, and phone number (NAP) are identical everywhere. ### 5. Reviews Google uses reviews as a ranking signal. More importantly, customers use reviews to decide who to call. Ask every happy customer for a Google review. Make it easy by sending them a direct link. That's it. Skip the blog posts about schema markup and backlink strategies until these five are locked down. --- ### Why every tradesperson needs a website (even if you get all your work from word of mouth) *2025-03-15 | Business | 4 min read* Word of mouth is great until it isn't. A website turns referrals into bookings and strangers into customers. If you're a plumber, electrician, or carpenter getting plenty of work through referrals, you might wonder why you need a website at all. Fair question. Here's the honest answer. ### Your referrals Google you before they call Someone recommends you to their neighbor. What does the neighbor do? They Google your name. If they find a professional website with your services, photos, and reviews, they call. If they find nothing, or a half-built Facebook page, they keep looking. A website doesn't replace word of mouth. It makes word of mouth work harder. ### You're invisible to people who don't know you yet Referrals are your best leads, but they're limited by your existing network. A website puts you in front of everyone searching 'electrician in [your city].' These are people ready to hire right now, and they're choosing between whoever shows up on Google. ### It makes you look legitimate Fair or not, people judge businesses by their web presence. A clean, professional website signals that you're established and trustworthy. No website signals the opposite. It's the modern equivalent of a business card and a branded van. ### It works while you sleep You can't answer the phone while you're on a job site. A website can. It shows your services, your availability, and lets people request quotes 24/7. The leads come in while you're working, not instead of working. ### It's never been easier The old excuse was valid: websites were expensive and complicated. Not anymore. With services like Dagny, you can have a professional website live in 24 hours for less than the cost of a tool subscription. No tech skills, no meetings, no hassle. --- ### How AI search is changing everything for local businesses *2025-03-10 | AEO | 5 min read* Google AI Overviews, ChatGPT, and Perplexity are reshaping how customers find local services. Here's what it means for your business. The way people search is changing faster than most business owners realize. AI-powered search tools are no longer experimental. They're mainstream. And they're fundamentally different from Google's ten blue links. ### What's happening right now Google AI Overviews now appear on 30%+ of searches. ChatGPT has over 200 million weekly users. Perplexity is growing fast as a research tool. Apple Intelligence is baked into every new iPhone. When someone asks these tools 'who's the best roofer near me,' they don't show ten results. They give one answer. Maybe two. If your business isn't the one being recommended, it's as if you don't exist. ### Why traditional SEO isn't enough anymore Traditional SEO optimizes for search engine crawlers. It focuses on keywords, backlinks, and page speed. These still matter, but AI search adds a new layer. AI systems don't just crawl your page. They try to understand it. They look for clear, structured information: What does this business do? Where are they? Are they good at it? What do customers say? If your website is a wall of text with no structure, AI will skip you. ### What local businesses need to do 1. Add structured data (Schema.org) to your website. This tells AI exactly what your business is. 2. Have a clear FAQ section. AI loves pulling answers from FAQs. 3. Get reviews on Google. AI uses review signals to determine quality. 4. Make your content scannable. Short paragraphs, clear headings, direct answers. 5. Keep your Google Business Profile updated. AI pulls from this heavily. ### The opportunity window Right now, most local businesses haven't adapted. That's your advantage. Being early to AEO is like being early to Google in 2003. The businesses that structure their web presence for AI now will own the recommendations for years. Every Dagny website is built with AEO in mind. Structured data, schema markup, and AI-readable content are included on every plan.